4 July 2025,09:42
Event
4 July 2025, 09:42
As competition intensifies across the global financial markets, PU Prime continues to distinguish itself by prioritising infrastructure, execution quality, and tailored client experiences. In a recent exclusive interview with BitNavi, Steven Galt, Partnership Team Leader (EU) at PU Prime, offered a comprehensive overview of how the brokerage is strategically positioning itself as a preferred partner for advanced traders, particularly in Japan. This exclusive BitNavi interview provides a rare inside look at how PU Prime is redefining the brokerage experience, not just through marketing claims, but through quantifiable improvements in execution, support, and strategic alignment with client needs.
Galt began by discussing PU Prime’s foundational focus on technological superiority, outlining how the firm has built a global trading ecosystem capable of supporting the demands of both retail and institutional clients. With operations spanning multiple continents, PU Prime has deployed a series of high-performance trading servers, including those in Tokyo to optimise latency and improve order execution. The integration of Smart Order Routing (SOR) ensures that client trades are routed to the most competitive liquidity sources in real-time, a critical feature for traders relying on algorithmic strategies or high-frequency models.“Speed and precision are at the core of what we deliver,” Galt explained, noting that average execution speeds on PU Prime’s platform are measured in milliseconds. This, coupled with seamless FIX API connectivity, makes the broker highly attractive to funds and institutions looking for technical flexibility without compromising performance.
Another point of emphasis was PU Prime’s commitment to transparency and neutrality in execution. Galt reaffirmed the firm’s strict A-Book model, which routes all client trades directly to liquidity providers, eliminating any conflict of interest between the broker and the client. He highlighted that this structure is essential in markets like Japan, where traders place a premium on reliability, fairness, and pricing integrity.
In addition to infrastructure, PU Prime is also investing heavily in localised services for Japanese traders. Galt outlined the firm’s strategy to support the region through dedicated Japanese-speaking support teams, regionalised trading reports, and servers optimised for the Japan Standard Time (JST) zone. More importantly, PU Prime is developing customisable liquidity aggregation and fee structures tailored to institutional client needs, a move that goes beyond the standard brokerage model and positions the firm as a true execution partner.
Galt also spoke at length about system resilience and risk management. PU Prime operates a multi-region backup architecture to ensure service continuity, even during periods of market volatility or technical stress. The firm employs both automated and manual oversight tools, allowing its technical teams to respond immediately to any disruptions. These features are particularly vital for professional traders who cannot afford even brief periods of downtime.
To explore the full interview and gain deeper insights, you can read the exclusive feature with on BitNavi here: https://crypto-media.jp/puprime-interview/
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